Design is the backbone of every brand
Good design can help build a good brand, but great design can help build a brand that roots itself into the minds of target customers anywhere and everywhere. Whether starting out or celebrating your centenary, design lies at the heart of your business.
Your logo is often your very first point of contact with potential customers so you want to send a message that represents who you are and what you stand for. Consumers can identify brands by their logos in a matter of seconds, in fact they're so important that children still too young to read can still recognise and understand what logos mean. Papersky understand the enormous importance the right logo can have on your brand and we combine this with our extensive knowledge of what works, why, and what will give you the best chance of appealing to your target markets.
The key to any successful marketing strategy is understanding the importance of an integrated approach. Nowadays most of us turn to the internet to research, choose, purchase and even evaluate different products and brands through websites and social media platforms. Your offline branding is as an important part of your marketing toolkit as your online efforts as not only does it work as a stand alone promotional tool, its fundamental in directing consumers attention to your online marketing and ultimately increasing sales. At Papersky, our design heritage means we can help you create and instil an identity across all your chosen platforms to make sure every pound you spend on your marketing is working as hard as possible for your business.
Design for print
Even with the evolving technological world we live in, print is still a fundamental part of your integrated marketing plan. It provides a tangible alternative to online experiences and gives consumers something to touch, feel and can go on capturing their attention long after they've logged off their computer or device. From brochures to hand outs at exhibitions, point of sale materials for your stores down to your business stationery such as business cards and letterheads, the design of your print marketing can be the difference between a 'window shopper' and a converted customer.
Papersky can help you get the best of both worlds and transcend the boundaries of online and offline marketing methods to create a consistently powerful presence.
Design for online and mobile
From the weekly food shop, staying in touch with your nearest and dearest and hunting for the best holiday deals to catching up with our favourite tv shows, research shows the average UK adult spends over half of their waking hours on some form of media device.
Almost all of UK businesses have an online presences which means its more important than ever before that your online and mobile design leaves your competition green with envy.
Constantly evolving, online and mobile marketing is now crucial for tapping into markets from tots, teen, silver surfers and everything in between. Every year consumers are spending billions of pounds online and via their mobile devices so businesses need to make sure that they're tapping into these hugely lucrative online markets.
Strong online and mobile design can be the difference between a one hit wonder and a customer for life and Papersky have stayed at the very forefront of online and mobile design delivering impressive, intuitive and innovative designs to a growing list of very satisfied clients.