With Google cutting the number of organic results it displays per page from 10 to 8.5, SEO has never been more important. Companies hoping to grow their business and increase their online presence need to ensure they’re on top of their SEO and getting the very best out of their website, blog and social media. To help you keep your SEO up to date and stay ahead of the competition, we’ve put together some of the most compelling SEO stats for 2017.
A name says a lot
Research has shown that businesses which have a strong keyword in their name rank an average of one and a half places higher than those which don’t. This demonstrates the value of putting serious thought and consideration into your business name, and even rebranding if your current title isn’t relevant enough to your industry.
Google rules the roost
Though it’s a good idea to keep all of the search engines in mind when planning your SEO strategy, it’s clear from the statistics that Google very much rules the roost. According to Webspand, 66% to 70% of all searches performed online are Google searches. In some countries, the percentage is even higher.
Though Google likes to keep the web design community on its toes with its ever changing algorithms, one thing has become apparent: blogs matter. Regularly updated, high-quality content can do wonders for your SEO, with research showing that blogs generate up to 97% more links. What’s more, a recent study revealed that 72% of marketers worldwide said relevant content – like blogs – was the most effective SEO tactic.
Keep it local
With increasing numbers of mobile users using searches to find nearby businesses, ensuring you have great local SEO is essential. A whopping 72% of people who performed a local search last year visited a shop within five minutes. Businesses hoping to cash in on this local footfall need to ensure they’re online and that their SEO is top notch.
Social media continues to be a valuable SEO tool. Though Twitter, Instagram and Pinterest all help to drive traffic to websites, it’s Facebook that produces the best results with 61% of site visits generated by social media coming from the networking giant.
By staying up to date with the latest SEO trends, and by keeping a keen eye on the statistics, you can help to ensure your business achieves its online potential.
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